Ford just reset the standard for service execution.
Ford Motor Company has formally included UpdatePromise in Ford Video Check as part of the 2026 Ford Commitment Program. This is not a surface-level update. It is a structural move that aligns OEM strategy with real service lane execution.
This matters because the core problem in fixed ops has never changed. Customers hesitate when they cannot see the issue. Advisors spend time chasing approvals instead of driving value. Technicians complete work that never gets fully communicated. The result is lost revenue, lower trust, and inconsistent customer experience.
Video changes that. When it is executed correctly, it removes doubt and replaces it with clarity.
Ford is now putting weight behind that model.
This creates a direct, OEM-supported path for dealers to operationalize video across the service drive. It removes the friction that has slowed adoption for years and replaces it with structure, support, and financial alignment.
Here is what this means for your store.
You can deploy Video Check inside an OEM-backed program. This eliminates internal resistance and speeds adoption across advisors and technicians.
You remove upfront cost barriers. Pricing starts at $595 per month with zero upfront cost, based on RO volume. This shifts the decision from capital expense to operational ROI.
You create transparency at scale. Every repair order becomes a documented, visual interaction with the customer. That changes how approvals happen.
You drive measurable performance. Dealers using video correctly see higher approval rates, increased RO dollars, and stronger CSI scores. This is not theory. This has played out across hundreds of rooftops.
The gap is no longer access to technology. The gap is execution.
Dealers who commit to video as a core process outperform. Dealers who treat it as optional stall. The difference comes down to leadership, training, and consistency.
Ford has now made the direction clear. The OEM has aligned program support, economics, and expectations around video-based service communication.
This is the inflection point.
The stores that move now will build process, habit, and performance advantage. The ones that wait will be forced to catch up under pressure.
https://dealers.updatepromise.com/meetings/info4016/updatepromisefordvideocheck?uuid=32117fb1-7888-4705-a1c8-35315f524590 See if your store qualifies:This aligns directly with the broader shift already underway in fixed operations. As outlined in your platform evolution, transparency, AI-driven inspection, and real-time communication are becoming the foundation of service performance.
The market is not waiting. Execution is the only variable left. https://www.UpdatePromise.com